The Psychology of Colour in Home Staging

KELLY WHYNOT HOME STAGING & DESIGN
The Psychology of Colour in Home Staging (03.15.18)
Home staging is about attracting buyers to your home, helping them see its potential and preparing it to be sold for the highest price. It isn’t just about de-cluttering and making it presentable. Buyers walking into your personal space seek a feel-good vibe. They want to be inspired and feel all the comforts of the home, envisioning it as their ideal living space. And visual appeal will enhance their desire to purchase it.
Let’s face it, there’s psychology to buying and selling a home. And from a home staging point of view, colour can optimize the perceived value of the home. That’s why choosing décor colours that appeal to the masses is important.
The psychology of colour is based on the mental and emotional effects colour has on an individual. When prepping your home for sale, colour is one of the most powerful components. Why? The colours which surround a buyer can directly affect their mood and actions.

Here are some tips for using colour in home staging:
1. Neutralize the home’s core colour palette.
2. Accent it with colours that add character without distraction.
3. Choose gender neutral colours, avoiding pink, purple, red & neon.
4. Use accent colours (light blue, green, yellow, orange) to draw a buyer’s eye to the home’s positive attributes.
5. Use pillows, plants, tableware, accent chairs & artwork to rejuvenate spaces
6. Choose colours that are inviting & draw buyers to attractive spaces where they feel relaxed & confident to make a good buying decision.
7. Use neutral colours (white & taupe) to present a clean, pure appearance.

Your home stager will discuss using warm and cool colours to accentuate the home through the use of paint, furniture and accessories.

Here are the differences between warm and cool colours:                                                                                               Warm colours: (red, yellow & orange)
Deliver the warmth of sun or fire
Draw attention to specific areas/rooms
Yellow adds a refreshing look to any room
Often used as accents to pop out neutral shades

Cool colours: (blue, green & purple/violet)
Deliver calm, cool tones of natural things like water & grass
Make a room look & feel more relaxed
Blue serves as a soothing colour to bedrooms & bathrooms
Green provides balance, harmony & tranquility
Colour can be a powerful tool to motivate, encourage imagination and trigger positive emotional responses from buyers. Work with your home stager and use the right warm and cool colours to Strategize. Personalize. Visualize.
Whynot Home Staging & Design • Call Today 647.654.0491

BIG Tips for Staging a Small Home

WHYNOT HOME STAGING & DESIGN

BIG Tips for Staging a Small Home (06.06.18)                                                                
You’ve lived in it to see many memories unfold. The birth of your children. Graduation. Anniversaries. Retirement and more. But now you’re ready to sell your quaint century home, with all of its traditional characteristics, distinct features, and upgraded fixtures. In fact, your small home has big value in today’s real estate market. Consider this: with homeowners facing heating and property tax increases, more buyers are opting for smaller homes. And that’s good news for you. So how can you cash in and make your cozy home, and its small living space and intimate property, more marketable to buyers?
First, keep in mind, it’s not your square footage that matters most, it’s how you present it. But if you’ve accumulated a lifetime of memories in your small home, chances are those small spaces appear crowded, cluttered and simply too complex to look at. The key is to make those spaces appear larger than they are and accentuate all the best features without compromising the less is more principal. Before you enlist the design-savvy services of a home staging expert to help, here are some practical tips to get your home ready:
Declutter: It’s a popular word. And it’s a fulfilling venture when you get rid of unwanted items. The mental and physical space that stems from decluttering means more breathing room and good energy comes in.
Minimize: Smaller spaces tend to favour a more minimalist design. Remove surplus. Clear off countertops, tabletops, mantles, bookshelves, cupboards and other surfaces where only few items can be showcased.
Let light in: Remove heavy drapes or other window treatments. Use sheer fabrics to let light, make the space larger and brighter and extend the view inside to the outside.
One paint colour: Use one neutral paint colour throughout the home to create a continuous and spacious feel.
Prints: Replace prints with solids. Florals, stripes or other decorative prints tend to close in small spaces. Solid prints open up small spaces.
Artwork: Blank wall spaces make rooms look bigger. Minimize artwork.
Light it up: Add more light to every room, making each brighter and bigger. Light also elevates a room as if were showcased on stage.
Mirrors: Create a multi-dimensional or larger look and feel using mirrors.
Big things come in small packages! So work with your home stager to help enhance the coziness of your small home. Strategize. Personalize. Visualize.
Whynot Home Staging & Design • Call Today 647.654.0491